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Sponsorship effectivness and its impact on consumers' attitudes

  1. Title Sponsorship effectivness and its impact on consumers' attitudes
    Author infoKamila Rubaninská
    Author Rubaninská Kamila EUBOBFKMA - Katedra marketingu OBF
    Source documentNew economic challenges : 1st international PhD students conference, Brno, 21.- 22.1.2009. S. 461-467. - Brno : Masaryk University, 2009. ISBN 978-80-210-4815-7
    Note2316063/08
    Document kindschedule of articles from year books
    LanguageEnglish
    Country of EditionCzech Republic
    systematics 339.138 - Marketing
    Keywords sponzorovanie * firmy * komunikácia marketingová * efektívnosť * spotrebitelia * postoje * metodológia
    AnnotationPrieskum v oblasti problematiky sponzorstva. Sponzorstvo ako nástroj marketingovej komunikácie. Cieľ a metodológia. Výsledky. Vnímanie sponzorstva. Spotrebitelia a sponzorstvo. Diskusia a závery.
    Public work categoryReports at international scientific conferences
    DatabasePUBLIKAČNÁ ČINNOSŤ
    No. of Archival CopyE10 00151-001, kópia plného textu

Number of the records: 1  

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