Number of the records: 1
Revealing the corporation
Title Revealing the corporation : perspectives on identity, image, reputation, corporate branding and corporate-level marketing Author info an anthology selected and interpreted by John M. T. Balmer and Stephen A. Greyser Another authors Balmer John M. T. (Compiler) Greyser Stephen A. (Compiler) Issue data Abingdon : Routledge , 2003. - xviii, 365 s. ISBN 978-0-4152-8421-9 Document kind miscellanea Language English Country of Edition Great Britain systematics 65.011.1 - Politika podnikania. Podniková stratégia Keywords identita podniková * imidž * budovanie značky * marketing * podnik * podnikanie Database BOOKS Copy count 2, currently available 0, at library only 2 Call number 891561, 892459
book
Call number Location Sublocation Info 892459 SEK Všeobecná študovňa In-Library Use Only 891561 FPM Knižnica Fakulty podnikového manažmentu In-Library Use Only
Number of the records: 1