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Consumer Behavior & Culture
Title Consumer Behavior & Culture : Consequence for Global Marketing and Advertising Author info Marieke de Mooij Author Mooij Marieke de Issue data Los Angeles : SAGE , 2019. - 451 s. Issue 3rd Edition ISBN 978-1-5443-1816-5 (pbk) , 978-1-5443-1815-8 Document kind monographs Language English Country of Edition United States of America systematics 366 - Spotrebiteľ a jeho problémy Keywords správanie spotrebiteľa * kultúra * marketing * reklama * globalizácia * výskum * psychológia * sociológia Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 915001
book
Call number Location Sublocation Info 915001 OBF Knižnica Obchodnej fakulty In-Library Use Only
Number of the records: 1