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Strategic Brand Management
Title Strategic Brand Management : Lessons for Winning Brands in Globalized Markets Author info Deborah Roedder John, Carlos J. Torelli Author John Deborah Roedder Co-authors Torelli Carlos J. Issue data New York : Oxford University Press , 2018. - 242 s. ISBN 978-0-19-064600-4 Document kind monographs Language English Country of Edition United States of America systematics 620.2 - Náuka o tovare. Tovaroznalectvo Keywords manažment značky * manažment strategický * značky * značky výrobkov * marketing Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 933406
book
Call number Location Sublocation Info 933406 OBF Knižnica Obchodnej fakulty In-Library Use Only
Number of the records: 1