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AI in Marketing
Title AI in Marketing [elektronický zdroj] : Applications, Insights, and Analysis Author info Edited by Hannah D. Walters, Rachel M. Hammond Another authors Walters Hannah D. (Editor) Hammond Rachel M. (Editor) Issue data Abingdon : Routledge , 2025. - 354 s. Issue 1st Edition ISBN 9781003468806 (e-ISBN) Note Taylor and Francis e-books. Document kind miscellanea Language English Country of Edition Great Britain systematics 339.138 - Marketing Keywords inteligencia umelá * marketing * komunikácia marketingová * budovanie značky * marketing medzinárodný * správanie spotrebiteľa * etika URL https://doi.org/10.4324/9781003468806 Database BOOKS Call number 932079
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Number of the records: 1