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Adapting Global Communication and Marketing Strategies to Generative AI
Title Adapting Global Communication and Marketing Strategies to Generative AI [elektronický zdroj] Author info [Edited by] Albérico Travassos Rosário, Anna Carolina Boechat Another authors Rosário Albérico Travassos (Editor) Boechat Anna Carolina (Editor) Issue data Hershey : IGI Global Scientific Publishing , 2026. - 450 s. ISBN 9798337325057 (e-ISBN) Note ProQuest e-books. Document kind miscellanea Language English Country of Edition United States of America systematics 339.138 - Marketing Keywords inteligencia umelá * marketing * neuromarketing * správanie spotrebiteľa URL https://ebookcentral.proquest.com/lib/euba-ebooks/detail.action?docID=32329646 Database BOOKS Call number 932768
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Number of the records: 1