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Generational Comparison of Attitudes Towards Health and Senescence

  1. Title Generational Comparison of Attitudes Towards Health and Senescence
    TranslationGeneratívne porovnanie postojov k zdraviu a starnutiu
    Author infoMária Hasprová, Dana Vokounová, Štefan Žák, Tomáš Ružička
    Author Hasprová Mária EUBOBFKMA - Katedra marketingu OBF
    Co-authors Vokounová Dana EUBOBFKMA - Katedra marketingu OBF
    Žák Štefan EUBOBFKMA - Katedra marketingu OBF
    Ružička Tomáš EUBOBFKMA - Katedra marketingu OBF
    Source document Marketing Identity: Online Rules - Part II. : Conference Proceedings from International Scientific Conference : 7th – 8th November 2017, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic. Pp. 80-91 online. - Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2017 / Petranová Dana ; Čábyová Ľudmila ; Bezáková Zuzana ; Marketing Identity 2017: Online Rules International Scientific Conference. ISBN 978-80-8105-918-6. ISSN 1339-5726
    NoteVEGA 1/0637/17. - Registrovaný: Web of Science
    Document kindschedule of articles from year books
    LanguageEnglish
    Country of EditionSlovak Republic
    Keywords starnutie populácie * demografia * generácie * zdravie * starostlivosť zdravotná * seniori * postoje * marketing * segmentácia trhu * Slovensko * analýza komparatívna
    AnnotationPorovnanie postojov mladej generácie (pod 30 rokov) a starej generácie (nad 50 rokov) k zdraviu, starnutiu a zdravotnej starostlivosti na základe prieskumu z obdobia 04-05/2017 na Slovensku.
    Public work categoryReports at home scientific conferences
    Registered inWOS
    DatabasePUBLIKAČNÁ ČINNOSŤ
    No. of Archival CopyE18 00079-001, online

    File nameSizeTyp prístupu
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Number of the records: 1  

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