1. Leap
| Title | Leap : a revolution in creative business strategy |
|---|---|
| Author info | Bob Schmetterer |
| Author | Schmetterer Bob |
| Issue data | Hoboken : John Wiley & Sons, Inc. , 2002. - 273 s. |
| Edition | An Adweek Book |
| Document kind | monographs |
| Language | English |
| Country of Edition | United States of America |
| systematics | 339.138 - Marketing |
| Keywords | marketing * podnikanie * stratégia podnikateľská * stratégia podniková * inzercia * reklama * podnik * riadenie * riadenie podnikové * manažéri |
| Database | BOOKS |
| Copy count | 1, currently available 0, at library only 1 |
| Call number | 840670 |