1. Sponsorship effectivness and its impact on consumers' attitudes
Title | Sponsorship effectivness and its impact on consumers' attitudes |
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Author info | Kamila Rubaninská |
Author | Rubaninská Kamila EUBOBFKMA - Katedra marketingu OBF |
Source document | New economic challenges : 1st international PhD students conference, Brno, 21.- 22.1.2009. S. 461-467. - Brno : Masaryk University, 2009. ISBN 978-80-210-4815-7 |
Note | 2316063/08 |
Document kind | schedule of articles from year books |
Language | English |
Country of Edition | Czech Republic |
systematics | 339.138 - Marketing |
Keywords | sponzorovanie * firmy * komunikácia marketingová * efektívnosť * spotrebitelia * postoje * metodológia |
Annotation | Prieskum v oblasti problematiky sponzorstva. Sponzorstvo ako nástroj marketingovej komunikácie. Cieľ a metodológia. Výsledky. Vnímanie sponzorstva. Spotrebitelia a sponzorstvo. Diskusia a závery. |
Public work category | Reports at international scientific conferences |
Database | PUBLIKAČNÁ ČINNOSŤ |
No. of Archival Copy | E10 00151-001, kópia plného textu |