1. Teória imidža
| Title | Teória imidža : pôvod, definovanie a používanie fenoménu imidž. Kurz 1 |
|---|---|
| Author info | Vanda Lieskovská |
| Author | Lieskovská Vanda EUBPHFKMR - Katedra marketingu a obchodu PHF |
| Issue data | Košice : [Podnikovohospodárska fakulta EU] , 2007 |
| Document kind | academic publications |
| Language | Slovak |
| Country of Edition | Slovak Republic |
| systematics | 65.011.1 - Politika podnikania. Podniková stratégia |
| Keywords | imidž * marketing |
| Public work category | Works carried in Internet |
| Database | PUBLIKAČNÁ ČINNOSŤ |
| No. of Archival Copy | E07 01070-001, kópia titul. strany |