1. Marketing communications
Title | Marketing communications : a brand narrative approach |
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Author info | Micael Dahlén, Fredrik Lange, Terry Smith |
Author | Dahlen Micael |
Co-authors | Lange Fredrik |
Smith Terry | |
Issue data | Chichester : John Wiley & Sons , 2010. - 584 s. |
ISBN | 978-0-470-31992-5 |
Document kind | monographs |
Language | English |
Country of Edition | Great Britain |
systematics | 339.138 - Marketing |
Keywords | marketing * komunikácia marketingová * analýzy * plánovanie * kontrola * reklama * podpora predaja |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 853188 |