1. ANZMAC 2017: Marketing for Impact
| Title | ANZMAC 2017: Marketing for Impact : Proceedings from the Australian and New Zealand Marketing Academy Conference, 4–6 December 2017, RMIT University, (Melbourne, Australia)[elektronický zdroj] | ||||||||
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| Author info | Editors: Linda Robinson, Linda Brennan, Mike Reid, Reviewers: Narjess Abroun, Jonathan Baker ... [et al.] | ||||||||
| Another authors | Robinson Linda (Editor) | ||||||||
| Brennan Linda (Editor) | |||||||||
| Reid Mike (Editor) | |||||||||
| Abroun Narjess (Recenzent) | |||||||||
| Baker Jonathan (Recenzent) | |||||||||
| Event/Corporation | ANZMAC 2017: Marketing for Impact . International Conference , Melbourne, Australia , 4.-6.12.2017 | ||||||||
| RMIT University | |||||||||
| Issue data | Melbourne : RMIT University , 2017. - online 1009 s. | ||||||||
| Issue | 1st Edition | ||||||||
| ISSN | 1447-3275 | ||||||||
| Document kind | miscellanea | ||||||||
| Language | English | ||||||||
| Country of Edition | Australia | ||||||||
| systematics | 339.138 - Marketing | ||||||||
| Keywords | marketing * marketing elektronický * správanie spotrebiteľa * digitalizácia * médiá sociálne * priemysel * marketing medzinárodný * politika verejná * komunikácia * výskum * vzdelávanie * maloobchod * distribúcia * služby * marketing sociálny * marketing strategický * značky | ||||||||
| Database | BOOKS | ||||||||
| References | (1) - PUBLIKAČNÁ ČINNOSŤ | ||||||||
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