1. Typológia spotrebiteľov v marketingu
Title | Typológia spotrebiteľov v marketingu |
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Author info | Vanda Lieskovská |
Author | Lieskovská Vanda EUBPHFKOP - Katedra obchodného podnikania PHF |
Source document | Trends in Application of Statistical Methods for Quality Improvement XI. (2020) : Reviewed Proceeding of Posts from an 11. International Scientific Conference, May 27th – 29th, 2020 (Košice-Rajecké Teplice, Slovensko). S. 149-150 CD-ROM. - Bratislava : Vydavateľstvo EKONÓM EU v Bratislave, 2020 / Mitrová Miriam ; Jakub Vincent ; Spišák Emil ; Trends in Application of Statistical Methods for Quality Improvement XI. International Scientific Conference. ISBN 978-80-225-4748-2 |
Note | abstrakt |
Document kind | schedule of articles from year books |
Language | Slovak |
Country of Edition | Slovak Republic |
Keywords | spotrebitelia * marketing * komunikácia marketingová * segmentácia trhu |
Public work category | Abstractions of scientific titles in year-books from home conferences |
Database | PUBLIKAČNÁ ČINNOSŤ |
No. of Archival Copy | E20 00492-030, kópia plného textu |