1. Consumer Behavior & Culture
| Title | Consumer Behavior & Culture : Consequence for Global Marketing and Advertising |
|---|---|
| Author info | Marieke de Mooij |
| Author | Mooij Marieke de |
| Issue data | Los Angeles : SAGE , 2019. - 451 s. |
| Issue | 3rd Edition |
| ISBN | 978-1-5443-1816-5 (pbk) , 978-1-5443-1815-8 |
| Document kind | monographs |
| Language | English |
| Country of Edition | United States of America |
| systematics | 366 - Spotrebiteľ a jeho problémy |
| Keywords | správanie spotrebiteľa * kultúra * marketing * reklama * globalizácia * výskum * psychológia * sociológia |
| Database | BOOKS |
| Copy count | 1, currently available 0, at library only 1 |
| Call number | 915001 |