1. Neuromarketing as a Tool for Data Acquisition in Consumer Behaviour
Title | Neuromarketing as a Tool for Data Acquisition in Consumer Behaviour |
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Translation | Neuromarketing ako nástroj na získavanie údajov o spotrebiteľskom správaní |
Author info | Róbert Hula |
Author | Hula Róbert EUBOBFKMA - Katedra marketingu OBF |
Source document | Central and Eastern Europe in the Changing Business Environment : Book of Abstracts from 22th International Joint Conference, May 19 - 20, 2022, Prague, Czech Republic and Bratislava, Slovakia. P. 25. - Praha : Oeconomica Publishing House, University of Economics, Prague, 2022. ISBN 978-80-245-2455-9 |
Note | Abstrakt |
Document kind | schedule of articles from periodics |
Language | English |
Country of Edition | Czech Republic |
Keywords | neuromarketing * metódy * správanie spotrebiteľa * nástroje marketingové |
Public work category | Abstractions of scientific titles in year-books from international conferences |
Database | PUBLIKAČNÁ ČINNOSŤ |
No. of Archival Copy | E22 00519-008, kópia plného textu |