1. Using Behavioral Science in Marketing
Title | Using Behavioral Science in Marketing : Drive Customer Action and Loyalty by Prompting Instinctive Responses |
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Author info | Nancy Harhut |
Author | Harhut Nancy |
Issue data | London : Kogan Page , 2022. - 272 s. |
ISBN | 978-1-3986-0648-7 (paperback) , 978-1-3986-0668-5 (hardback) |
Document kind | monographs |
Language | English |
Country of Edition | Great Britain |
systematics | 339.138 - Marketing |
Keywords | marketing * správanie spotrebiteľa * behaviorizmus * komunikácia marketingová |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 923196 |