1. Entrepreneurial Marketing
| Title | Entrepreneurial Marketing : Beyond Professionalism to Creativity, Leadership, and Sustainability |
|---|---|
| Author info | Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, Jacky Mussry |
| Author | Kotler Philip |
| Co-authors | Kartajaya Hermawan |
| Den Huan Hooi | |
| Mussry Jacky | |
| Issue data | Hoboken : Wiley , 2023. - 266 s. |
| Issue | 1st Edition |
| ISBN | 978-1-119-83520-2 |
| Document kind | monographs |
| Language | English |
| Country of Edition | United States of America |
| systematics | 339.138 - Marketing |
| Keywords | marketing * podnikanie * marketing manažment * rozhodovanie * plánovanie strategické * vedenie |
| Database | BOOKS |
| Copy count | 1, currently available 0, at library only 1 |
| Call number | 927867 |