1. Consumer Perception of Wine Labels: A Case Study of Vitis Pezinok
| Title | Consumer Perception of Wine Labels: A Case Study of Vitis Pezinok | ||||||||
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| Translation | Vnímanie etikiet vína spotrebiteľmi: Prípadová štúdia Vitis Pezinok | ||||||||
| Author info | Vanesa Pospíšilová, Petra Smetanová | ||||||||
| Author | Pospíšilová Vanesa EUBOBFKCR - Katedra cestovného ruchu OBF | ||||||||
| Co-authors | Smetanová Petra EUBOBFKCR - Katedra cestovného ruchu OBF | ||||||||
| Source document | Central and Eastern Europe in the Changing Business Environment : 25th International Joint Conference : Proceedings : 22 - 23 May 2025, Prague, Czech Republic - Bratislava, Slovakia. Pp. 289-302. - Bratislava : Vydavateľstvo EKONÓM, Bratislava University of Economics and Business, 2025 / Uderianová Lucia ; Schmidt Martin ; Kareem Issam Abdallah ; Artiukhov Artem ; Central and Eastern Europe in the Changing Business Environment International Joint Conference. ISBN 978-80-225-5225-7. ISSN 2453-6113 | ||||||||
| DOI | 10.53465/CEECBE.2025.9788022552257.289-302 | ||||||||
| Note | I-24-112-00 | ||||||||
| Document kind | schedule of articles from year books | ||||||||
| Language | English | ||||||||
| Country of Edition | Slovak Republic | ||||||||
| Keywords | marketing * spotrebitelia * stratégia marketingová * značky * agropodnikanie * poľnohospodárstvo * vývoz * víno * vinohradníctvo * etikety | ||||||||
| Annotation | Preskúmanie, ako zákazníci vnímajú rôzne etikety vín z vybraného vinárstva Vitis Pezinok. | ||||||||
| Public work category | Reports at international scientific conferences | ||||||||
| Database | PUBLIKAČNÁ ČINNOSŤ | ||||||||
| No. of Archival Copy | E25 00152-007, online | ||||||||
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