1. Adapting Global Communication and Marketing Strategies to Generative AI
| Title | Adapting Global Communication and Marketing Strategies to Generative AI [elektronický zdroj] |
|---|---|
| Author info | [Edited by] Albérico Travassos Rosário, Anna Carolina Boechat |
| Another authors | Rosário Albérico Travassos (Editor) |
| Boechat Anna Carolina (Editor) | |
| Issue data | Hershey : IGI Global Scientific Publishing , 2026. - 450 s. |
| ISBN | 9798337325057 (e-ISBN) |
| Note | ProQuest e-books. |
| Document kind | miscellanea |
| Language | English |
| Country of Edition | United States of America |
| systematics | 339.138 - Marketing |
| Keywords | inteligencia umelá * marketing * neuromarketing * správanie spotrebiteľa |
| URL | https://ebookcentral.proquest.com/lib/euba-ebooks/detail.action?docID=32329646 |
| Database | BOOKS |
| Call number | 932768 |