1. Marketing Research
| Title | Marketing Research : Text and Cases |
|---|---|
| Author info | Harper W. Boyd, Ralph Westfall, Stanley F. Stasch |
| Author | Boyd Harper W. |
| Co-authors | Westfall Ralph |
| Stasch Stanley F. | |
| Issue data | Homewood : IRWIN , 1989. - 816 s. |
| Issue | 7. ed. |
| ISBN | 0-256-06813-5 |
| Document kind | textbooks |
| Language | English |
| Country of Edition | United States of America |
| systematics | 339.138 - Marketing |
| Keywords | marketing * systémy informačné marketingové * výskum * výskum dopytu * výskum podnikový * výskum trhu * výrobky * štúdie prípadové |
| Database | BOOKS |
| Copy count | 1, currently available 1, at library only 0 |
| Call number | 738959 |