1. La distribution
| Title | La distribution : stratégies des réseaux et management des enseignes |
|---|---|
| Author info | Jacques Dioux, Marc Dupuis |
| Author | Dioux Jacques |
| Co-authors | Dupuis Marc |
| Issue data | Paris : Pearson Education France , 2009. - 481 s. |
| Issue | 2e éd. |
| ISBN | 978-2-7440-7344-1 |
| Document kind | textbooks |
| Language | French |
| Country of Edition | France |
| systematics | 339.378 - Obchodná sieť |
| Keywords | distribúcia * stratégia podniková * riadenie podnikové * spotrebitelia * siete obchodné * internacionalizácia * lokalizácia * ponuka * dopyt * podpora predaja * reklama * kontrola * reťazce distribučné * nákup |
| Database | BOOKS |
| Copy count | 4, currently available 3, at library only 1 |
| Call number | 829307, 829308, 829311, 847346 |