1. Marketing In Creative Industries
| Title | Marketing In Creative Industries : Value, Experience and Creativity |
|---|---|
| Author info | Gabriele Troilo |
| Author | Troilo Gabriele |
| Issue data | Basingstoke : Palgrave Macmillan , 2015. - 369 s. |
| Issue | 1st Edition |
| ISBN | 978-0-230-38024-0 , 978-0-230-38023-3 (eBook) |
| Document kind | monographs |
| Language | English |
| Country of Edition | Great Britain |
| systematics | 338.45 - Priemysel. Ekonomika priemyslu |
| Keywords | priemysel kreatívny * marketing * zákazníci * trh * manažment * riadenie vzťahov so zákazníkmi * rozhodovanie strategické * systémy informačné * spokojnosť zákazníkov * značky * analýza swot |
| Database | BOOKS |
| Copy count | 1, currently available 0, at library only 1 |
| Call number | 915424 |