1. Marketingová komunikace
| Title | Marketingová komunikace |
|---|---|
| Author info | Patrick De Pelsmacker, Maggie Geuens, Joeri van den Bergh, přeložila Vlasta Šafaříková |
| Author | Pelsmacker Patrick De |
| Co-authors | Geuens Maggie |
| Bergh Joeri van den | |
| Another authors | Šafaříková Vlasta (Translator) |
| Issue data | Praha : Grada Publishing , 2003. - 581 s. |
| Issue | dotisk 2009, 2007 |
| Edition | Expert |
| ISBN | 80-247-0254-1 |
| Document kind | monographs |
| Language | Czech |
| Country of Edition | Czech Republic |
| systematics | 339.138 - Marketing |
| Keywords | komunikácia marketingová * komunikácia * marketing * marketing mix * značky výrobkov * reklama * stratégia marketingová * plánovanie * práca s verejnosťou * sponzorovanie * podpora predaja * marketing priamy * výstavy * veľtrhy * predaj priamy * internet |
| Database | BOOKS |
| Copy count | 9, currently available 4, at library only 3 |
| Call number | 790729, 796289, 803558, 805201, 811748, 819182, 820506, 839692, 844781 |