1. Strategies Retaining Customers
| Title | Strategies Retaining Customers . Chapter 46 |
|---|---|
| Translation | Stratégie na udržanie zákazníkov |
| Author info | Dagmar Lesáková |
| Author | Lesáková Dagmar EUBOBFKMA - Katedra marketingu OBF |
| Source document | Knowledge - Economy - Society : dilemmas of the contemporary management. S. 667-673. - Cracow : Foundation of the Cracow University of Economics, 2012. ISBN 978-83-62511-07-5 |
| Document kind | schedule of articles from year books |
| Language | English |
| Country of Edition | Poland |
| systematics | 339.138 - Marketing |
| Keywords | spotrebitelia * lojálnosť zákazníkov * marketing * stratégia marketingová |
| Annotation | Udržanie zákazníkov a nárast lojálnosti zákazníkov ako úloha marketingovej stratégie spločnosti. |
| Public work category | Scientific titles in foreign noticed scientific year-books (not conference) |
| Database | PUBLIKAČNÁ ČINNOSŤ |
| No. of Archival Copy | E12 01718-001, kópia plného textu |