1. Mercator
| Title | Mercator : théories et nouvelles pratiques du marketing |
|---|---|
| Author info | J. Lendreviev - J. Lévy - D. Lindon |
| Author | Lendrevie Jacques |
| Co-authors | Lévy Julien |
| Lindon Denis | |
| Issue data | Paris : DUNOD , 2009. - 1230 s. |
| Issue | 9e éd. |
| ISBN | 978-2-10-053441-8 |
| Document kind | monographs |
| Language | French |
| Country of Edition | France |
| systematics | 339.138 - Marketing |
| Keywords | marketing * teória a prax * stratégia marketingová * trh * segmentácia trhu * produkty * komunikácia marketingová * služby * obchod * plánovanie * kontrola podniková |
| Database | BOOKS |
| Copy count | 2, currently available 1, at library only 1 |
| Call number | 841670, 841671 |