1. Abeceda reklamy
Title | Abeceda reklamy |
---|---|
Author info | Pavel Horňák |
Author | Horňák Pavel |
Issue data | Bratislava : Central European Advertising , 2003. - 298 s. |
ISBN | 80-967950-5-8 |
Cover Title | Nová abeceda reklamy |
Document kind | monographs |
Language | Slovak |
Country of Edition | Slovak Republic |
systematics | 659.1 - Propagácia. Reklama |
Keywords | reklama * propagácia * marketing * komunikácia marketingová * história * etika * médiá * zákony * Slovensko |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 788532 |