1. Market segmentation
Title | Market segmentation : conceptual and methodological foundations |
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Author info | Michel Wedel, Wagner A. Kamakura |
Author | Wedel Michel |
Co-authors | Kamakura Wagner A. |
Issue data | Boston : Kluwer Academic Publishers , 2000. - xxii, 382 s. |
Issue | 2nd ed. |
Edition | International series in quantitative marketing |
ISBN | 0-7923-8635-3 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | segmentácia trhu * marketing * metódy štatistické * modely * modely regresné |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 791936 |