1. Consumer behavior
Title | Consumer behavior : buying, having and being |
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Author info | Michael R. Solomon |
Author | Solomon Michael R. |
Issue data | Upper Saddle River : Pearson/Prentice Hall , 2006. - xviii, 654 s. |
Issue | 7th ed. |
ISBN | 0-13-218694-2 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 366 - Spotrebiteľ a jeho problémy |
Keywords | správanie spotrebiteľa * spotrebitelia * komunikácia * reklama |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 808902 |