1. Handbook of qualitative research methods in marketing
Title | Handbook of qualitative research methods in marketing |
---|---|
Author info | edited by Russell W. Belk |
Another authors | Belk Russell W. (Editor) |
Issue data | Cheltenham : Edward Elgar , 2006. - xi, 595 s. |
ISBN | 1-84542-100-0 , 978-1-84542-100-7 |
Document kind | miscellanea |
Language | English |
Country of Edition | Great Britain |
systematics | 339.138 - Marketing |
Keywords | marketing * metódy výskumu * kvalita * metodológia * spotrebitelia |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 812010 |