1. Marketingová stratégia podnikania
Title | Marketingová stratégia podnikania |
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Author info | Viera Cibáková |
Author | Cibáková Viera |
Corporation | Univerzita Komenského v Bratislave . Fakulta managementu |
Issue data | Bratislava : IPPR , 1997. - 100 s. |
ISBN | 80-967876-0-8 |
Document kind | textbooks |
Language | Slovak |
Country of Edition | Slovak Republic |
systematics | 339.138 - Marketing |
Keywords | podnikanie * stratégia marketingová * marketing * organizácie * podnik * prognózovanie * marketing mix * hospodárstvo trhové * služby * formy podnikov |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 779176 |