1. Handbook of CRM
| Title | Handbook of CRM : achieving excellence customer management |
|---|---|
| Author info | Adrian Payne |
| Author | Payne Adrian |
| Issue data | Oxford : Elsevier Butterworth-Heinemann , 2007. - 438 s. |
| ISBN | 0-7506-6437-1 , 978-0-7506-6437-0 |
| Document kind | handbooks |
| Language | English |
| Country of Edition | Great Britain |
| systematics | 339.138 - Marketing |
| Keywords | zákazníci * starostlivosť o zákazníkov * riadenie vzťahov so zákazníkmi * podnik * rozhodovanie podnikové * manažéri * ciele podnikové * stratégia podniková * štúdie prípadové * systém CRM |
| Database | BOOKS |
| Copy count | 1, currently available 1, at library only 0 |
| Call number | 823276 |