1. The new strategic brand management
Title | The new strategic brand management : creating and sustaining brand equity long term |
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Author info | Jean-Noel Kapferer |
Author | Kapferer Jean-Noel |
Issue data | London : Kogan Page , 2008. - 560 s. |
Issue | 4th ed. |
ISBN | 978-0-7494-5085-4 |
Document kind | monographs |
Language | English |
Country of Edition | Great Britain |
systematics | 620.2 - Náuka o tovare. Tovaroznalectvo |
Keywords | značky kvality * služby * produkty * farmakológia * obchod * internet * mestá * myslenie ekonomické * televízia * univerzity * školy * kapitál vlastný * trh * riadenie strategické * financie |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 824131 |