1. Marketing business to business
Title | Marketing business to business : du marketing industriel au marketing d'affaires |
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Author info | Philippe Malaval, Christophe Bénaroya |
Author | Malaval Philippe |
Co-authors | Bénaroya Christophe |
Issue data | Paris : Pearson Education , 2005. - 698 s. |
Issue | 3e éd. |
ISBN | 2-7440-7123-4 |
Document kind | monographs |
Language | French |
Country of Edition | France |
systematics | 339.138 - Marketing |
Keywords | marketing * obchod * podnikanie * segmentácia trhu * plán marketingový * distribúcia * komunikácia * normy kvality * spokojnosť zákazníkov * partnerstvo verejno-súkromné * projekty * manažment inovačný * kvalita * stratégia marketingová * služby * politika cenová * médiá * etika * lobizmus * marketing priamy |
Database | BOOKS |
Copy count | 3, currently available 2, at library only 1 |
Call number | 829506, 829507, 829510 |