1. Corporate communication
Title | Corporate communication : a strategic approach to building reputation |
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Author info | ed. Peggy Simcic Bronn, Roberta Wiig |
Another authors | Bronn Peggy Simcic (Editor) |
Wiig Roberta (Editor) | |
Issue data | Oslo : Gyldendal Akademisk , 2002. - 307 s. |
ISBN | 82-05-30595-1 |
Document kind | miscellanea |
Language | English |
Country of Edition | Norway |
systematics | 659.3 - Masová komunikácia. Informovanie širokej verejnosti |
Keywords | komunikácia firemná * komunikácia * komunikácia manažérska * manažment * manažment krízový * manažment komunikačný * etika * marketing |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 838978 |