1. Sponsorship effectivness and its impact on consumers' attitudes
| Title | Sponsorship effectivness and its impact on consumers' attitudes |
|---|---|
| Author info | Kamila Rubaninská |
| Author | Rubaninská Kamila EUBOBFKMA - Katedra marketingu OBF |
| Source document | New economic challenges : 1st international PhD students conference, Brno, 21.- 22.1.2009. S. 461-467. - Brno : Masaryk University, 2009. ISBN 978-80-210-4815-7 |
| Note | 2316063/08 |
| Document kind | schedule of articles from year books |
| Language | English |
| Country of Edition | Czech Republic |
| systematics | 339.138 - Marketing |
| Keywords | sponzorovanie * firmy * komunikácia marketingová * efektívnosť * spotrebitelia * postoje * metodológia |
| Annotation | Prieskum v oblasti problematiky sponzorstva. Sponzorstvo ako nástroj marketingovej komunikácie. Cieľ a metodológia. Výsledky. Vnímanie sponzorstva. Spotrebitelia a sponzorstvo. Diskusia a závery. |
| Public work category | Reports at international scientific conferences |
| Database | PUBLIKAČNÁ ČINNOSŤ |
| No. of Archival Copy | E10 00151-001, kópia plného textu |