1. Marketing inovací
Title | Marketing inovací |
---|---|
Author info | Volker Trommsdorff, Fee Steinhoff, překlad: Olga Kupec |
Author | Trommsdorff Volker |
Co-authors | Steinhoff Fee |
Another authors | Kupec Olga (Translator) |
Issue data | Praha : C. H. Beck , 2009. - 291 s. |
Edition | C.H. Beck pro praxi |
ISBN | 978-80-7400-092-8 |
Document kind | textbooks |
Language | Czech |
Country of Edition | Czech Republic |
systematics | 339.138 - Marketing |
Keywords | marketing * inovácia * výskum trhu * prieskum trhu * inovácia výrobkov * manažment inovačný |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 842178 |