1. Place branding
Title | Place branding : glocal, virtual and physical identities, constructed, imagined and experienced |
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Author info | Robert Govers and Frank Go |
Author | Govers Robert |
Co-authors | Go Frank M. |
Issue data | Houndmills : Palgrave Macmillan , 2009. - 324 s. |
ISBN | 978-0-230-23073-6 |
Document kind | monographs |
Language | English |
Country of Edition | Great Britain |
systematics | 339.138 - Marketing |
Keywords | regióny * úroveň rozvoja hospodárskeho * úroveň životná * kultúra * identita * výhody konkurenčné * výstavba investičná * obchod * marketing * porovnanie medzinárodné * výskum |
Database | BOOKS |
Copy count | 2, currently available 1, at library only 1 |
Call number | 844957, 845787 |