1. 55plus Marketing
Title | 55plus Marketing : Zukunftsmarkt Senioren |
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Author info | Reinhard Hunke, Guido Gerstner |
Author | Hunke Reinhard |
Co-authors | Gerstner Guido |
Issue data | Wiesbaden : Gabler , 2006. - 288 s. + 1 DVD |
ISBN | 3-8349-0220-9 |
Document kind | monographs |
Language | German |
Country of Edition | Germany |
systematics | 339.138 - Marketing |
Keywords | starnutie populácie * štýl životný * potreby životné * trh * adaptácia * produkty * predaj * výskum trhu * banky * sporiteľne * podnik * komunikácia * seniori |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 861985 |