1. Le web marketing
Title | Le web marketing |
---|---|
Author info | Thomas Faivre-Duboz, Raphaël Fétique, Antoine Lendrevie |
Author | Faivre-Duboz Thomas |
Co-authors | Fétique Raphaël |
Lendrevie Antoine | |
Issue data | Paris : DUNOD , 2011. - viii, 340 s. |
Edition | Fonctions de l'entreprise , marketing-communication |
ISBN | 978-2-10-056897-0 |
Document kind | monographs |
Language | French |
Country of Edition | France |
systematics | 339.138 - Marketing |
Keywords | marketing elektronický * obchod elektronický * stratégia marketingová * internet * stránky webové * technika obchodná |
Database | BOOKS |
Copy count | 2, currently available 2, at library only 0 |
Call number | 869098, 869099 |