1. Innovation management and new product development
Title | Innovation management and new product development |
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Author info | Paul Trott |
Author | Trott Paul |
Issue data | Harlow : FT Prentice Hall/Pearson , 2012. - xxviii, 620 s. |
Issue | 5th ed. |
ISBN | 978-0-273-73656-1 |
Document kind | monographs |
Language | English |
Country of Edition | Great Britain |
systematics | 65.012.4 - Technika a metódy riadenia. Riadenie. Vedenie. Autorita |
Keywords | manažment inovačný * manažment produktový * trh * produkty * inovácia výrobkov * stratégia inovačná * výskum * značky výrobkov * balenie * obaly * výskum trhu |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 874585 |