1. Marketing de l' innovation
Title | Marketing de l' innovation : de la création au lancement de nouveaux produits |
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Author info | Emmanuelle Le Nagard-Assayag, Delphine Manceau, Sophie Morin-Delerm |
Author | Le Nagard-Assayag Emmanuelle |
Co-authors | Manceau Delphine |
Morin-Delerm Sophie | |
Issue data | Paris : DUNOD , 2015. - 374 s. |
Issue | 3e éd. |
Edition | Marketing-communication |
ISBN | 978-2-10-072240-2 |
Document kind | monographs |
Language | French |
Country of Edition | France |
systematics | 339.138 - Marketing |
Keywords | marketing * inovácia * podnik * produkty * služby * technológie nové * modely ekonomické * procesy podnikové * politika podniková * stratégia inovačná |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 887947 |