1. Revealing the corporation
| Title | Revealing the corporation : perspectives on identity, image, reputation, corporate branding and corporate-level marketing |
|---|---|
| Author info | an anthology selected and interpreted by John M. T. Balmer and Stephen A. Greyser |
| Another authors | Balmer John M. T. (Compiler) |
| Greyser Stephen A. (Compiler) | |
| Issue data | Abingdon : Routledge , 2003. - xviii, 365 s. |
| ISBN | 978-0-4152-8421-9 |
| Document kind | miscellanea |
| Language | English |
| Country of Edition | Great Britain |
| systematics | 65.011.1 - Politika podnikania. Podniková stratégia |
| Keywords | identita podniková * imidž * budovanie značky * marketing * podnik * podnikanie |
| Database | BOOKS |
| Copy count | 2, currently available 0, at library only 2 |
| Call number | 891561, 892459 |