1. Marketing 4.0
Title | Marketing 4.0 : le passage au digital |
---|---|
Author info | Philip Kotler, Hermawan Kartajaya, Iwan Setiawan |
Author | Kotler Philip |
Co-authors | Kartajaya Hermawan |
Setiawan Iwan | |
Issue data | Louvain-la-Neuve : De Boeck Supérieur , 2017. - 160 s. |
ISBN | 978-2-8073-0777-3 |
Document kind | textbooks |
Language | French |
Country of Edition | Belgium |
systematics | 339.138 - Marketing |
Keywords | marketing * marketing elektronický * zákazníci * správanie spotrebiteľa * značky |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 897012 |