1. Franchising - Modern Form of Business for Small and Medium sized Enterprises
Title | Franchising - Modern Form of Business for Small and Medium sized Enterprises | ||||||||
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Translation | Franchising - moderná forma podnikania pre malé a stredné podniky | ||||||||
Author info | Jozef Orgonáš | ||||||||
Author | Orgonáš Jozef EUBOBFKMA - Katedra marketingu OBF | ||||||||
Source document | International journal of small and medium enterprises and business sustainability. Vol. 2, no. 4 (2017), pp. 43-59 online. - Jakarta, Indonesia : Center for industry, SME and business competition studies University of Trisakti, 2017. ISSN 2442-9368 | ||||||||
Document kind | schedule of articles from periodics | ||||||||
Language | English | ||||||||
Country of Edition | Indonesia | ||||||||
Keywords | franchising * stredná Európa * Slovensko * Česko * podnik malý * podnik stredný * podnikanie malé * podnikanie stredné | ||||||||
Annotation | Franchising ako vertikálny marketingový systém. Definícia. Makroekonomické a mikroekonomické dimenzie franchisingu. Podstata franchisingu. Franchising v Európe, na Slovensku a v Čechách. Perspektívy franchisingu v 21. storočí. | ||||||||
Public work category | Scientific titles in foreign not carented magazines and other year-books | ||||||||
Database | PUBLIKAČNÁ ČINNOSŤ | ||||||||
No. of Archival Copy | E17 00670-001, online | ||||||||
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