1. Generational Comparison of Attitudes Towards Health and Senescence
Title | Generational Comparison of Attitudes Towards Health and Senescence | ||||||||
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Translation | Generatívne porovnanie postojov k zdraviu a starnutiu | ||||||||
Author info | Mária Hasprová, Dana Vokounová, Štefan Žák, Tomáš Ružička | ||||||||
Author | Hasprová Mária EUBOBFKMA - Katedra marketingu OBF | ||||||||
Co-authors | Vokounová Dana EUBOBFKMA - Katedra marketingu OBF | ||||||||
Žák Štefan EUBOBFKMA - Katedra marketingu OBF | |||||||||
Ružička Tomáš EUBOBFKMA - Katedra marketingu OBF | |||||||||
Source document | Marketing Identity: Online Rules - Part II. : Conference Proceedings from International Scientific Conference : 7th – 8th November 2017, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic. Pp. 80-91 online. - Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2017 / Petranová Dana ; Čábyová Ľudmila ; Bezáková Zuzana ; Marketing Identity 2017: Online Rules International Scientific Conference. ISBN 978-80-8105-918-6. ISSN 1339-5726 | ||||||||
Note | VEGA 1/0637/17. - Registrovaný: Web of Science | ||||||||
Document kind | schedule of articles from year books | ||||||||
Language | English | ||||||||
Country of Edition | Slovak Republic | ||||||||
Keywords | starnutie populácie * demografia * generácie * zdravie * starostlivosť zdravotná * seniori * postoje * marketing * segmentácia trhu * Slovensko * analýza komparatívna | ||||||||
Annotation | Porovnanie postojov mladej generácie (pod 30 rokov) a starej generácie (nad 50 rokov) k zdraviu, starnutiu a zdravotnej starostlivosti na základe prieskumu z obdobia 04-05/2017 na Slovensku. | ||||||||
Public work category | Reports at home scientific conferences | ||||||||
Registered in | WOS | ||||||||
Database | PUBLIKAČNÁ ČINNOSŤ | ||||||||
No. of Archival Copy | E18 00079-001, online | ||||||||
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