1. The Choice Factory
Title | The Choice Factory : How 25 Behavioural Biases that Influence the Products We Decide to Buy |
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Author info | Richard Shotton |
Author | Shotton Richard |
Issue data | Petersfield : Harriman House , 2018. - 202 s. |
Issue | 1st Edition |
ISBN | 978-0-85719-609-5 (pbk) , 978-0-85719-610-1 (eBook) |
Cover Title | 25 Behavioural Biases that Influence What We Buy |
Document kind | monographs |
Language | English |
Country of Edition | Great Britain |
systematics | 159.9 - Psychológia |
Keywords | spoločnosť * správanie * rozhodovanie * správanie spotrebiteľa * psychológia * ekonómia behaviorálna |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 909367 |