1. Marketing Research
Title | Marketing Research |
---|---|
Author info | A. Parasuraman |
Author | Parasuraman A. |
Issue data | Reading : Addison-Wesley Publishing Company , 1991. - 898 s. |
Issue | 2nd Edition |
ISBN | 0-201-50282-8 , 0-201-55564-6 (vzadu na obale) |
Document kind | textbooks |
Language | English |
Country of Edition | Great Britain |
systematics | 339.138 - Marketing |
Keywords | marketing * výskum marketingový * metódy výskumu * rozhodovanie |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 910650 |