1. Social Marketing
Title | Social Marketing : Behavior Change for Social Good |
---|---|
Author info | Nancy R. Lee, Philip Kotler |
Author | Lee Nancy R. |
Co-authors | Kotler Philip |
Issue data | Thousand Oaks : SAGE , 2020. - 486 s. |
Issue | 6th Edition , International Student Edition |
ISBN | 978-1-5443-7186-3 |
Document kind | textbooks |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing sociálny * spoločnosť * problémy spoločenské * správanie * modely * analýzy * výskum * plán * komunikácia |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 910905 |