1. Lifestyle Market Segmentation
Title | Lifestyle Market Segmentation |
---|---|
Author info | Dennis J. Cahill |
Author | Cahill Dennis J. |
Issue data | New York : Routledge/Taylor & Francis Group , 2012. - 184 s. |
ISBN | 978-078902-869-3 (vzadu na obale) , 978-0-7890-2869-3 (soft alk.pap.) , 0-7890-2869-7 (soft alk.pap.) , 978-0-7890-2868-6 (hard alk.pap.) |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | štýl životný * segmentácia trhu * správanie spotrebiteľa * marketing * zákazníci * psychológia |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 915118 |