1. Influence of Non-Product Related Attributes on Media Brands Consumption
| Title | Influence of Non-Product Related Attributes on Media Brands Consumption |
|---|---|
| Translation | Vplyv atribútov nesúvisiacich s výrobkom na mediálnu spotrebu značiek |
| Author info | Linda Saulite, Deniss Sceulovs, František Pollák |
| Author | Saulite Linda |
| Co-authors | Sceulovs Deniss |
| Pollák František EUBFPMKPF - Katedra podnikových financií FPM | |
| Source document | SOI & Riga Technical University 2021 Conference : Open Innovation and Business Model after Pandemic of COVID-19. Pp. 71 online. - Riga : Society of Open Innovation: Technology, Market, and Complexity, 2021 |
| Document kind | schedule of articles from year books |
| Language | English |
| Country of Edition | Lithuania |
| Keywords | spotreba * značky * produkty * médiá |
| Public work category | Abstrakty odborných prác zo zahraničných podujatí (konferencie...) |
| Database | PUBLIKAČNÁ ČINNOSŤ |
| No. of Archival Copy | E21 00718-001, kópia plného textu |