1. Influence of Non-Product Related Attributes on Media Brands Consumption
Title | Influence of Non-Product Related Attributes on Media Brands Consumption |
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Translation | Vplyv atribútov nesúvisiacich s výrobkom na mediálnu spotrebu značiek |
Author info | Linda Saulite, Deniss Sceulovs, František Pollák |
Author | Saulite Linda |
Co-authors | Sceulovs Deniss |
Pollák František EUBFPMKPF - Katedra podnikových financií FPM | |
Source document | SOI & Riga Technical University 2021 Conference : Open Innovation and Business Model after Pandemic of COVID-19. Pp. 71 online. - Riga : Society of Open Innovation: Technology, Market, and Complexity, 2021 |
Document kind | schedule of articles from year books |
Language | English |
Country of Edition | Lithuania |
Keywords | spotreba * značky * produkty * médiá |
Public work category | Abstrakty odborných prác zo zahraničných podujatí (konferencie...) |
Database | PUBLIKAČNÁ ČINNOSŤ |
No. of Archival Copy | E21 00718-001, kópia plného textu |